About this episode

This episode discusses how AI is transforming the brand journey through collaborative co-creation among various stakeholders.

AI search is rewriting who shapes the brand journey. Learn how to create brand journey as a collaborative co-creation among CEOs, customers, outside brand strategists, and internal marketing teams to win in the AI age. 👉 Watch this as a 13-min YouTube video 📖 Read the full article 📬 Subscribe to our free Newsletter: https://10plusbrand.com/newsletter-subscription/ To create brand journey in the AI age, you have to learn to share the road. One-third of all web traffic now comes from AI chatbots and agents. AI search is growing 150% month-over-month. And 87% of AI-assisted traffic comes from ChatGPT alone. The brand journey your customers experience is no longer yours to control — it is a co-create collaboration among your CEO, your internal marketing team, your customers, and outside brand strategists who can "read the label of the jar you're in", per Joanne Z. Tan. Brand memories and brand equity are not built through paid media alone. Research from Kantar shows that 75% of brand equity comes from the direct brand experience customers have with your brand — not from advertising. That means the brand experiences you design, the brand stories your content creators and your…

People in this episode

Host: Joanne Z. Tan

Topics covered

• AI
• brand journey
• co-creation
• customer experience
• marketing strategy

Keywords

• AI search
• brand journey
• co-creation
• customer experience
• brand equity
• marketing teams
• ChatGPT

Mentioned in this episode

Organizations: Nike, Apple, Diet Coke, Kantar

Products: ChatGPT

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