What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84

What's "AIXD" - AI Experience Design? Why does it save you time & money in Agentic AI?_Joanne Z. Tan_Season 2, Episode 84

From 10PlusBrand by Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.

February 11, 2026 · 12 min · Season 2 · Episode 84

About this episode

The episode introduces AIXD, a new approach to AI design that prioritizes human needs and experiences.

With excitement, we are announcing the birth of AIXD.World, a subsidiary of 10PlusBrand.com. Learn what AIXD (AI experience design) is all about (hint: it is not anti-AI, but pro-human.) AIXD is not the same as UI and UX. UI (user interface) and UX (user experience) are terms often associated with app design. As Google famously explains: if a digital product were a house, UX is the structure and wiring (how it works), while UI is the paint and furniture (how it looks). AIXD goes further. It is both the architectural blueprint and the interior design—but custom-built around real human needs. AIXD precedes UI and UX by grounding AI development in what end users actually want, not what technologists assume they want. By anchoring AI to human psychology, emotions, and lived experience, AIXD helps organizations avoid waste, reduce friction, and design AI that truly serves people. In an era of AI over-enthusiasm, rushed adoption, and “white elephant” AI projects, AIXD fills the critical gap between human end users and AI developers. It reframes success away from hype and toward outcomes that matter: usefulness, satisfaction, dignity, and trust. AIXD asks leaders the most important…

People in this episode

Host: Joanne Z. Tan

Topics covered

  • AI Experience Design
  • User Experience
  • Human-Centered Design
  • AI Development
  • Brand Experience
  • Technology Adoption

Keywords

  • AIXD
  • AI Experience Design
  • User Experience
  • Human Psychology
  • AI Development
  • Brand Experience
  • Technology
  • Self Improvement

Mentioned in this episode

Organizations: 10PlusBrand, AIXD.World, 10PlusBrand.com, Google

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