Yesterday Creates Tomorrow, The Invention of Zero, and how AI is Rewiring the Entrepreneurial Brain: 10x Live with Joe Polish, Dan Sullivan, and Special Guests - 10xTalk Episode #248

Yesterday Creates Tomorrow, The Invention of Zero, and how AI is Rewiring the Entrepreneurial Brain: 10x Live with Joe Polish, Dan Sullivan, and Special Guests - 10xTalk Episode #248

July 9, 2026 · 1h 7m · Season 1 · Episode 248

About this episode

Dan Sullivan and Joe Polish discuss the impact of AI on entrepreneurship and marketing strategies in a live setting.

Dan Sullivan and Joe Polish go live in front of a live audience in the Zoom room for this 10x Talk, joined by Babs Smith and Dean Jackson and hosted by Paul Colligan. Dan compares AI to the invention of zero, a cognitive shift that took Europe roughly 300 years to absorb, and reveals the daily scoring system he has run for 217 straight days. Joe explains why the $2 million marketing archive sitting in his rented house has generated over $3 billion in tracked sales, and why no version of AI will ever replace a hug. Here's what you're about to discover in this conversation: Why Dan Sullivan says AI is the biggest cognitive disruption since the invention of zero, and how a concept dreamed up by philosophers in India took 300 years to reach Europe once it did. The $2 million marketing archive sitting inside Joe Polish's rented house, why it looks like hoarding from the outside, and how it has generated over $3 billion in tracked sales for his Members and Clients. Why Dan has scored every single day for 217 days straight on a scale of 1, 5, and 10, and what his highest day (250 points) actually looked like hour by hour. The direct mail letter Joe wrote for Bill Phillips back in 1998…

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