Episode 35 | A New Chapter in Seedstock Marketing

About this episode

Kane Aegerter discusses his vision for Seedstock Marketing and the Hereford breed's growing momentum.

An episode packed with information – Kane Aegerter, the newly appointed Director of Seedstock Marketing for the American Hereford Association, joins host Shane Bedwell on this episode of 1881. With excitement building around the Hereford breed, they discuss its latest highlights and growing momentum. Kane shares his industry experience, along with the passion and vision driving his approach to helping breeders market their genetics. Reflecting on the start of 2025, they dive into the successes of Cattlemen's Congress and the National Western Stock Show, the unmatched demand for F1 females, and the value of Hereford bulls as sale season kicks off. Tune in now!

People in this episode

Host: Shane Bedwell

Guest: Kane Aegerter

Topics covered

• Seedstock Marketing
• Hereford breed
• Cattlemen's Congress
• National Western Stock Show
• genetics marketing

Keywords

• Seedstock Marketing
• Hereford breed
• genetics
• Cattlemen's Congress
• National Western Stock Show
• F1 females
• Hereford bulls

Mentioned in this episode

Organizations: American Hereford Association

More episodes of 1881

• Episode 44 | An Eye for Livestock · June 3, 2026 · 57 min
• Episode 43 | Building on Commercial Momentum · April 14, 2026 · 25 min
• Episode 42 | A Lifetime in the Breed · March 25, 2026 · 1h 0m
• Episode 41 | Stocking for Resilience · January 28, 2026 · 18 min
• Episode 40 | The Front Liners · January 22, 2026 · 36 min
• Episode 39 | Leading the Breed · December 17, 2025 · 38 min