Jarick Walker | "You Are the Playbook" | How Nike & the NFL Helped Build His Marketing Company

Jarick Walker | "You Are the Playbook" | How Nike & the NFL Helped Build His Marketing Company

From 2 Black Runners by Running Report

March 24, 2026 · 1h 16m

About this episode

Jarick Walker discusses his journey from college football to building his marketing company, WATUWEMA, influenced by his experiences with Nike and the NFL.

Aaron and Joshua Potts are joined by Jarick Walker to explore how running became the foundation for his marketing company, WATUWEMA. Walker shares his journey from college football to becoming an influential voice in the running space with Nike, working with the NFL, and ultimately stepping into entrepreneurship. Jarick on IG : https://www.instagram.com/jrckwlkr/?hl=en WATUWEMA Website : https://watuwema.com/ Follow us on Social Media ✔Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/2blackrunners⁠⁠⁠⁠⁠⁠ ✔Aaron's IG: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/supahotpotts⁠⁠⁠⁠⁠⁠ ✔Joshua's IG: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/mr.pottsible⁠⁠⁠⁠⁠⁠ ✔ Raymon's IG: ⁠⁠⁠https://www.instagram.com/raymonornelas/ ⁠⁠⁠ ✔YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@2blackrunners⁠⁠⁠⁠⁠⁠ ✔Website: ⁠⁠⁠⁠⁠⁠https://www.running-report.com/⁠

People in this episode

Hosts: Joshua Potts, Aaron, Joshua

Guest: Jarick Walker

Topics covered

  • marketing
  • entrepreneurship
  • running
  • football

Keywords

  • Nike
  • NFL
  • WATUWEMA
  • running community

Mentioned in this episode

Products: WATUWEMA

Books & works: You Are the Playbook

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