
Jarick Walker | "You Are the Playbook" | How Nike & the NFL Helped Build His Marketing Company
From 2 Black Runners by Running Report
March 24, 2026 · 1h 16m
About this episode
Jarick Walker discusses his journey from college football to building his marketing company, WATUWEMA, influenced by his experiences with Nike and the NFL.
Aaron and Joshua Potts are joined by Jarick Walker to explore how running became the foundation for his marketing company, WATUWEMA. Walker shares his journey from college football to becoming an influential voice in the running space with Nike, working with the NFL, and ultimately stepping into entrepreneurship. Jarick on IG : https://www.instagram.com/jrckwlkr/?hl=en WATUWEMA Website : https://watuwema.com/ Follow us on Social Media ✔Instagram: https://www.instagram.com/2blackrunners ✔Aaron's IG: https://www.instagram.com/supahotpotts ✔Joshua's IG: https://www.instagram.com/mr.pottsible ✔ Raymon's IG: https://www.instagram.com/raymonornelas/ ✔YouTube: https://www.youtube.com/@2blackrunners ✔Website: https://www.running-report.com/
People in this episode
Hosts: Joshua Potts, Aaron, Joshua
Guest: Jarick Walker
Topics covered
- marketing
- entrepreneurship
- running
- football
Keywords
- Nike
- NFL
- WATUWEMA
- running community
Mentioned in this episode
Products: WATUWEMA
Books & works: You Are the Playbook
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