About this episode

The episode discusses the biggest business transformation in Formula 1 over the last 20 years with insights from Joe Saward.

Listener Heath asks: what's the biggest business change in Formula 1 over the last 20 years? There's no shortage of candidates — Liberty Media's acquisition, Drive to Survive, the end of tobacco money, the Concorde Agreement restructure. But Joe Saward lands on one, and makes the case that everything else followed from it. In this episode, Dick and Sabrina dig into the business transformation of F1 with Joe, who watched the Bernie Ecclestone era up close and has covered every twist since Libe...

People in this episode

Hosts: Dick, Sabrina

Guest: Joe Saward

Topics covered

• business transformation
• Formula 1
• media acquisition
• sports industry
• tobacco money
• Concorde Agreement

Keywords

• Formula 1
• business change
• Liberty Media
• Drive to Survive
• Bernie Ecclestone
• sports business
• Concorde Agreement

Mentioned in this episode

Organizations: Liberty Media, Drive to Survive, Concorde Agreement, Bernie Ecclestone

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