Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

Shimona Mehta on scaling Shopify Plus to $1B & transitioning into the CEO role at F11

November 18, 2025 · 45 min · Episode 6

About this episode

Shimona Mehta discusses her journey scaling Shopify Plus to $1 billion and her transition to CEO at F11.

Today’s 40 Minute Mentor is Shimona Mehta, CEO at F11 - the one-stop platform for digital advertising. Prior to joining F11, Shimona spent 6 years at Shopify, working across the Revenue function and becoming Managing Director of EMEA, where she built the rocketship commercial offering Shopify Plus from 0 to $1 billion. It doesn’t take a lot of digging through Shimona’s CV or many conversations with her to see that the underlying drive to the great career she’s built is her passion for building high-performing teams. In this candid live recording, we discuss the powerful lessons Shimona learned on scaling sustainably, and why humility, clarity and trust are the true accelerators of growth. 📚Episode Chapters: ➡️ Scaling Shopify Plus to $1B [04:10] ➡️ The biggest challenges of hyper-scale growth [07:00] ➡️ How Shimona progressed so quickly at Shopify [13:20] ➡️ Why choosing the right people opens every door [14:00] ➡️ Why F11 and the art of taking over as CEO [19:10] ➡️ A playbook for high-performing teams [32:00] ➡️ Why diverse leadership teams win [37:30] 🔍 Find out more: ✨ Connect with Shimona ✨ More about F11 ⭐ Enjoyed this episode? ⭐️Keep up to date with all our latest…

People in this episode

Host: James Mitra

Guest: Shimona Mehta

Topics covered

Mentioned in this episode

Organizations: F11, Shopify, Shopify Plus

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