被中國市場狠甩一記耳光!74歲何湯雄「慘賠好幾億」學到1堂課,帶特力屋攻「電商做不到的事」迎獲利成長 | Morning早安學 EP1564

被中國市場狠甩一記耳光!74歲何湯雄「慘賠好幾億」學到1堂課,帶特力屋攻「電商做不到的事」迎獲利成長 | Morning早安學 EP1564

September 8, 2026 · 9 min · Episode 1564

About this episode

何湯雄 discusses the challenges faced by 特力屋 in the current market and the strategies implemented to achieve revenue growth.

近年在電商、房市逆風夾擊下,讓居家裝修30年的老品牌特力屋面臨潛在生存危機。重回前線的總裁何湯雄大力改革,專攻「電商做不到的事」,讓營收、獲利重返正成長,10月更將掛牌上市。 - 撰文|曾智怡 文章連結| https://pse.is/9klwbd -- Hosting provided by SoundOn

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