“粉底液将军”招惹了谁？China: The ‘Pursuit of Jade’ controversy

“粉底液将军”招惹了谁？China: The ‘Pursuit of Jade’ controversy

From 东谈西论 by zaobao.sg 早报

April 7, 2026 · 25 min · Episode 197

About this episode

This episode discusses the controversy surrounding the Chinese drama 'Pursuit of Jade' and its implications on beauty standards and masculinity in society.

由中国新生代艺人 张凌赫 、田曦薇主演的40集古装爱情剧《逐玉》，今年3月开始播出后大受欢迎，全剧创下34亿播放流量，荣登2026年年度剧王。它还走入泰国、马来西亚、越南和印尼市场，成为当地热门娱乐新闻。 不过，《逐玉》也引来中国网民、地方宣传部门和其他官方媒体的集体讨伐。他们批评男主角张凌赫妆造过度精致，是“ 粉底液将军 ”。中国解放军旗下的“钧正平工作室”在微博批评说：“军人，是民族精神的具象载体；是家国风骨、阳刚血性的核心象征。《逐玉》中的武安侯将军，却被塑造成涂脂抹粉、精致柔弱的偶像模样，带来的文化与精神危害不可小觑。”中国国家广播电视总局还召开 电视剧健康审美座谈会 ，不点名批判《逐玉》存在“颜值至上”、“颜值崇拜”的不良创作倾向。 《逐玉》已经落幕，为什么落幕后还继续引来舆论声讨？男性强调颜值，是一种文化和精神危害吗？这种争议又反映了怎样的社会氛围？ 这期的早报播客《 东谈西论 》，听主持人 韩咏红 与华东师范大学传播学院新闻系副教授吴畅畅详细解析。 延伸阅读： 下午察：“粉底液将军”的颜值风波 中国要求电视剧摒弃畸形审美 央媒批“粉底液将军” China’s period romance Pursuit of Jade has become more than a TV hit, sparking debate over beauty, masculinity and state influence in popular culture. The 40-episode series, starring Zhang Linghe and Tian Xiwei, premiered in March and quickly drew huge viewership across Asia. But the drama also faced backlash over its polished portrayal of a military hero. Online viewers mocked Zhang Linghe’s general as the “foundation general,” while a PLA-linked outlet criticised the show for weakening the masculine image of soldiers. Soon after, China’s broadcast regulator held a meeting on “healthy…

People in this episode

Host: 韩咏红

Guest: 吴畅畅

Topics covered

  • Pursuit of Jade
  • beauty standards
  • masculinity
  • cultural criticism
  • media influence

Keywords

  • Pursuit of Jade
  • beauty standards
  • masculinity
  • cultural criticism
  • Chinese drama

Mentioned in this episode

Organizations: 中国解放军, 钧正平工作室, 中国国家广播电视总局

Books & works: 逐玉

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