The importance of Good & Proper Tea
About this episode
The episode explores tea innovation with Emilie Holmes, emphasizing the importance of treating tea with care similar to specialty coffee.
Today we’re diving into the exciting world of tea innovation with Emilie Holmes, Founder of Good & Proper Tea. Historically a challenging category for coffee operators, tea has seen a real surge in recent years, largely driven by the meteoric rise of matcha and growing consumer demand for wellness and iced formats. In this conversation, we explore the latest trends in tea innovation, from cold brews and concentrates to premium teas like hojicha, maojian and sencha. Emilie also shares why tea should be treated with the same care and storytelling as specialty coffee, and why long-term success depends on transparency and support for producers. Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear
People in this episode
Guest: Emilie Holmes
Topics covered
- tea innovation
- matcha
- wellness
- iced tea
- premium teas
- transparency
- support for producers
Keywords
- tea
- innovation
- matcha
- wellness
- iced formats
- premium teas
- transparency
- producers
Mentioned in this episode
Organizations: Good & Proper Tea, World Coffee Portal
More episodes of 5THWAVE - The Business of Coffee and Hospitality
Explore listener stats, chart rankings, contacts and more on the 5THWAVE - The Business of Coffee and Hospitality podcast page.