About this episode
Pippa and Phil discuss how advertisers influence our purchasing decisions and teach new vocabulary.
What was the last thing you bought? And can you remember why you bought that particular thing, rather than something else? We all like to think we make rational, independent choices when we buy things, but advertisers are constantly trying different strategies to influence us to behave differently. Pippa and Phil discuss this and teach you some new vocabulary. Listen to natural English conversations with Real Easy English: https://www.bbc.co.uk/learningenglish/english/features/real-easy-english Learn English from the news: https://www.bbc.co.uk/learningenglish/english/features/learning-english-from-the-news_2026 Get a free worksheet, quiz and transcript for this episode: https://www.bbc.co.uk/learningenglish/english/features/6-minute-english_2026/ep-260611
People in this episode
Hosts: Pippa, Phil
Topics covered
- advertising
- consumer behavior
- decision making
- influence
- vocabulary
Keywords
- advertisers
- spending
- choices
- influence
- vocabulary
Mentioned in this episode
Organizations: BBC Radio
More episodes of 6 Minute English
- The power of poetry · June 4, 2026 · 7 min
- Living with debt · May 28, 2026 · 7 min
- Making cities feel quieter · May 21, 2026 · 7 min
- How reading shapes your brain · May 14, 2026 · 7 min
- Searching for life on another planet · May 7, 2026 · 7 min
- Should we eat ultra-processed food? · April 30, 2026 · 7 min
Explore listener stats, chart rankings, contacts and more on the 6 Minute English podcast page.