[880] Cold Calling vs PPC: Which Gets You Deals Faster?

[880] Cold Calling vs PPC: Which Gets You Deals Faster?

From 7 Figure Flipping by Bill Allen

June 10, 2026 · 45 min · Episode 880

About this episode

This episode discusses the effectiveness of cold calling versus PPC in real estate lead generation.

Finding deals is a math game. All deal sources have their place. At my acquisition company, we use a lot of lead sources. But in this podcast episode, I want to shine light on one: PPC (pay per click). Is it worth? Well, here are some numbers: It takes us about 60 cold leads to land one contract when COLD CALLING. PPC? About 8-12. Sounds better? Well, it's all about perspective. All lead methods have their place. Tune into this episode to discover if PPC has its place for you. And you'll also discover: ... how to get to deals faster than everyone else ... how to self-audit to find the real problem in your business ... who shouldn't use PPC ... when to measure your marketing: 2 months? 12 months? PPC, cold calling, and lead gen are only one piece of the pie in real estate. In our membership Runway, we go through all the avenues needed to build a successful real estate business no matter the market. Everything from leads, to follow-up, to scaling, contractors, deal analysis, to assets, management, and more. Plus, a community of active investors is there to help you Along with daily coaching. Check out Runway: https://www.7figureflipping.com/runway If you want to work with Bateman…

People in this episode

Host: Bill Allen

Topics covered

  • PPC
  • cold calling
  • real estate
  • lead generation
  • business strategy

Keywords

  • cold calling
  • PPC
  • real estate deals
  • lead sources
  • marketing measurement

Mentioned in this episode

Organizations: Bateman Collective, Runway, 7 Figure Flipping

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