How to Rewire Your Brain to Break Patterns That Keep You Stuck with Irena O'Brien
From 7-Figure Mentor by Deven Rodriguez
June 9, 2026 · 45 min
About this episode
Neuroscientist Irena O'Brien discusses how to rewire the brain to break harmful patterns.
You know that thing you KEEP doing even though you know it's hurting you? That's not a willpower problem. It's a brain problem... and neuroscientist Irena O'Brien explains exactly why on this episode. Irena is the founder of The Neuroscience School, where she teaches coaches and helping professionals the real science of how people change. In this conversation she breaks down why your brain is wired to repeat the same patterns on autopilot, why "just push harder" almost never works, and the si...
People in this episode
Host: Deven Rodriguez
Guest: Irena O'Brien
Topics covered
- neuroscience
- behavior change
- mental patterns
- coaching
- entrepreneurship
Keywords
- brain rewiring
- neuroscience
- behavioral patterns
- coaching techniques
- mental health
Mentioned in this episode
Organizations: The Neuroscience School
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