About this episode
This episode explores the creative process behind the naming of pharmaceutical drugs.
As wild and random as they might seem, a lot of work—and even poetry—goes into coming up with today's catchiest, most unforgettable drug names.
People in this episode
Host: Roman Mars
Topics covered
- drug names
- branding
- creativity
- poetry
- marketing
Keywords
- drug names
- branding
- creativity
- poetry
- marketing
More episodes of 99% Invisible
- 100 Objects #4: Lowe's Gas Bag · June 12, 2026 · 39 min
- Karaoke Videos · June 9, 2026 · 35 min
- 100 Objects #3: The Pension Files · June 5, 2026 · 43 min
- The MAPL Test · June 2, 2026 · 40 min
- 100 Objects #2: 60-Degree Screw · May 29, 2026 · 36 min
- Drug Story: Ivermectin · May 26, 2026 · 48 min
Explore listener stats, chart rankings, contacts and more on the 99% Invisible podcast page.