About this episode

The episode discusses Apple's upcoming price increases, new features in Siri, and various iOS 27 updates.

This week, Benjamin and Chance discuss the implications of Tim Cook’s reveal to the Wall Street Journal that Apple cannot mitigate the skyrocketing price of memory no longer, and consumers will soon see Apple’s device prices go up. Also, we have another week of impressive hands-on with Siri AI, and we continue to dive through a grab-bag of other iOS 27 features. And in Happy Hour Plus , we discuss the potential market reception to the iPhone Air 2, expected to debut six months later than the iPhone 18 Pro. Subscribe at 9to5mac.com/join . Sponsored by Keeper : Get 60% off personal and family plans at keepersecurity.com/HAPPYHOUR . Sponsored by IM8 : Go to IM8HEALTH.com/happyhour and use code happyhour to get a free welcome kit, five free travel sachets, and 10% off your order. Sponsored by Shopify : See less carts go abandoned and more sales. Sign up for a $1 per month trial at shopify.com/happyhour .

People in this episode

Hosts: Benjamin, Chance

Topics covered

• Apple price increases
• Siri AI
• iOS 27 features
• iPhone Air 2
• iPhone 18 Pro
• technology news

Keywords

• Apple
• Siri
• iOS 27
• price increase
• iPhone Air 2
• iPhone 18 Pro
• technology
• news

Sponsors

Keeper, IM8, Shopify

Mentioned in this episode

Organizations: Apple, Wall Street Journal

Products: iPhone Air 2, iPhone 18 Pro

More episodes of 9to5Mac Happy Hour

• iOS 27 public betas are out, Siri AI hands on, and Apple sues OpenAI · July 16, 2026 · 1h 8m
• iOS 27 beta 3 changes, Siri AI on Apple Watch, macOS Golden Gate features · July 9, 2026 · 58 min
• M7 chip coming sooner than expected, visionOS 27 features, Ask9to5Mac · July 2, 2026 · 55 min
• iOS 27 beta 2, Apple price increases, Apple Watch OS support · June 25, 2026 · 52 min

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