About this episode

The aBlogtoWatch Weekly crew discusses their experiences and insights from Watches & Wonders 2026, covering booth rankings, brand performances, and notable watch releases.

Fresh off the floor at Watches & Wonders 2026, the aBlogtoWatch Weekly crew breaks down the watches, booths, and brand decisions that stood out most from this year’s show. From ranking the best displays and swag to debating which brands delivered and which ones missed the mark, Ariel, Rick, David, and Ripley share their firsthand impressions after spending the week in Geneva. There is plenty of discussion around standout presentations, the return of after-hours energy, and why some booths felt more memorable than the watches themselves. The team also dives into the latest releases from brands like Patek Philippe, Rolex, H. Moser & Cie., TAG Heuer, and Ulysse Nardin, with opinions ranging from genuine admiration to total confusion. Along the way, they debate value, wearable sizing trends, booth theatrics, strange collaborations, and whether some luxury brands are finally rethinking how expensive a watch really needs to be. As always, it is equal parts industry insight, strong opinions, and the kind of watch talk that only makes sense after a very long week in Switzerland. To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop…

People in this episode

Hosts: Ariel, Rick, David, Ripley

Topics covered

• Watches & Wonders
• booth rankings
• brand decisions
• luxury watches
• industry insights
• watch trends

Keywords

• Watches & Wonders
• Patek Philippe
• Rolex
• luxury watches
• booth rankings
• watch trends
• Geneva

Mentioned in this episode

Organizations: Patek Philippe, Rolex, H. Moser & Cie., TAG Heuer, Ulysse Nardin

Places: Geneva

More episodes of A Blog To Watch Weekly

• 217. Press Release Apocalypse, A Waterfall of Mediocrity, and Watches & Wonders Expectations · April 10, 2026 · 1h 4m
• 216. Tourbillon on a Budget, Beverage Branding Gone Wild, and The Longines Debate. · April 3, 2026 · 1h 3m
• 215. Watch Market Noise, Misleading Data, And Ariel Breaks The Rules · March 29, 2026 · 56 min
• 214. Watch Comfort Crisis, F1 Sponsorship Chaos, And Brand Rankings Gone Wrong · March 21, 2026 · 1h 0m
• 213. Rick & Ariel Unfiltered: Watches & Wonders Hype And Watch Market Reality Checks · March 13, 2026 · 59 min
• 212. Swatch Group Strikes Back, The Smartlet Double Watch Experiment, And Jumping Hour Madness · March 6, 2026 · 1h 14m

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