About this episode

The episode discusses the current state of watch pricing and the dynamics between luxury brands and microbrands.

This week on aBlogtoWatch Weekly, the team dives headfirst into one of the biggest problems facing the modern watch industry: pricing. From luxury brands continuously pushing prices higher to the growing success of microbrands delivering serious value, Ariel, Rick, Ripley, and David debate whether the industry has officially lost touch with enthusiasts. Along the way, they break down the economics behind Windup Watch Fair, why smaller brands continue gaining momentum, and whether the current luxury watch strategy is sustainable long-term. The crew also reacts to one of Watches and Wonders’ unique releases: IWC’s fully luminous ceramic perpetual calendar, which quickly earns the nickname “the 80K hockey puck.” Naturally, this leads to a discussion about glow-in-the-dark watches, luxury excess, annual versus perpetual calendars, and whether some brands are simply charging more because they can. Plus, Ripley reports back from Windup Weekend in San Francisco, the Brand Wheel of Death claims another victim, and David once again discovers the limits of Bluetooth technology and podcasting. To check out the ABTW Shop where you can see our products inspired by our love of Horology: - Shop…

More episodes of A Blog To Watch Weekly

• 223. Waitlist Delusions, Cartier Rectangles, And Luxury Pricing Chaos · May 29, 2026 · 1h 6m
• 222. Swatch Stampedes, Candy-Colored Ceramics, And Citizen GMT Bargains · May 22, 2026 · 1h 5m
• 221. Royal Oak Keychains, Tourbillon Bargains, And Advertising Wars · May 16, 2026 · 1h 8m

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