He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvilla, Founder of Spangle

He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvilla, Founder of Spangle

From A Product Market Fit Show | Startup Podcast for Founders by Mistral.vc

April 9, 2026 · 42 min · Season 5 · Episode 30

About this episode

Maju Kuruvilla discusses his journey from Amazon to founding Spangle and the potential of AI to transform e-commerce.

Maju ran Prime fulfillment technology for all of Amazon — same-day, one-hour shipping, global logistics during the pandemic. He became CEO at Bolt. Then he walked away to start Spangle in a basement with a co-founder, convinced AI could replace e-commerce infrastructure as we know it. In this episode, Maju breaks down why 40% of e-commerce traffic loses its context the moment it arrives on a brand's site, how Spangle's AI dynamically rebuilds the entire storefront in real time for each visito...

People in this episode

Guest: Maju Kuruvilla

Topics covered

  • e-commerce
  • AI
  • logistics
  • startups
  • technology

Keywords

  • e-commerce
  • AI
  • logistics
  • startups
  • Amazon
  • Spangle
  • Maju Kuruvilla

Mentioned in this episode

Organizations: Amazon, Bolt, Spangle

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