
He ran Prime fulfillment for Amazon—then raised $20M to replace e-commerce with AI. | Maju Kuruvilla, Founder of Spangle
From A Product Market Fit Show | Startup Podcast for Founders by Mistral.vc
April 9, 2026 · 42 min · Season 5 · Episode 30
About this episode
Maju Kuruvilla discusses his journey from Amazon to founding Spangle and the potential of AI to transform e-commerce.
Maju ran Prime fulfillment technology for all of Amazon — same-day, one-hour shipping, global logistics during the pandemic. He became CEO at Bolt. Then he walked away to start Spangle in a basement with a co-founder, convinced AI could replace e-commerce infrastructure as we know it. In this episode, Maju breaks down why 40% of e-commerce traffic loses its context the moment it arrives on a brand's site, how Spangle's AI dynamically rebuilds the entire storefront in real time for each visito...
People in this episode
Guest: Maju Kuruvilla
Topics covered
- e-commerce
- AI
- logistics
- startups
- technology
Keywords
- e-commerce
- AI
- logistics
- startups
- Amazon
- Spangle
- Maju Kuruvilla
Mentioned in this episode
Organizations: Amazon, Bolt, Spangle
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