About this episode

The episode discusses Nike's significant decline in market value and the factors contributing to its fall from grace.

Nike has lost its edge. More than US$230 billion has been wiped from its market value since its 2021 peak, and its share price is now back around levels last seen more than a decade ago. For a brand that has dominated global sport for generations, that’s a remarkable fall. So what went wrong? Was it China, competition, brand dilution - or simply a business that stopped setting the pace? ABC Business reporters Lin Lin and Dan Ziffer unpack how Nike ended up being dropped from the top 100 companies on the US share market, and what its slide tells us about the risks facing even the biggest global brands, on ABC Business Daily. Got a burning business question? We'd love to hear your questions! If there’s business and economic news that has you stumped or you'd like further insight into, we're here to help. Send a short voice recording to Carrington and the team at abcbusinessdaily@abc.net.au and we'll attempt to answer it.

People in this episode

Hosts: Lin Lin, Dan Ziffer

Topics covered

• Nike
• market value
• business risks
• global brands
• competition
• brand dilution

Keywords

• Nike
• market value
• business decline
• China
• competition
• brand dilution
• global brands

Mentioned in this episode

Organizations: Nike

Places: China

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