About this episode

The episode discusses stereotypes about white van drivers and branding strategies for plumbing companies.

We walked into this one completely unaware of preexisting stereotypes about professionals who drive white vans. Apparently Britons have thoughts. And as a joke game, this kind of works for a minute. So instead we talk about how to properly brand a plumbing company to attract a clientele that doesn’t really want to talk about it.

Topics covered

• stereotypes
• branding
• plumbing
• video games
• humor

Keywords

• white van
• stereotypes
• branding
• plumbing
• humor
• video games

Mentioned in this episode

Organizations: Britons

Books & works: White Van Racer

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