
The Ideal Practice Model: Seven Areas That Transform a CPA Firm
From Accountant's Flight Plan by Brannon Poe; Poe Group Advisors
May 28, 2026 · 30 min
About this episode
Joe Woodard discusses the Woodard Ideal Practice Model and its seven key areas for transforming CPA firms.
Joe Woodard has trained over 150,000 accounting professionals and spent his career studying what separates firms that grow from firms that stay stuck. His answer? It almost always starts with pricing. In this conversation, Joe walks through the Woodard Ideal Practice Model, which focuses on seven key areas of operational excellence: brand, services, clients, technology, process, engagements, and team. But the most actionable insight he shares is simpler than a seven-part framework. He says th...
People in this episode
Host: Brannon Poe
Guest: Joe Woodard
Topics covered
- CPA firm growth
- operational excellence
- pricing strategy
- accounting professionals
- practice model
Keywords
- accounting
- CPA
- business growth
- operational excellence
- pricing
- practice model
- Joe Woodard
Mentioned in this episode
Organizations: Poe Group Advisors
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