What Buyers Are Really Looking For

What Buyers Are Really Looking For

From Accountant's Flight Plan by Brannon Poe; Poe Group Advisors

May 6, 2026 · 25 min

About this episode

Brannon Poe discusses key factors that influence practice valuations with Laurens Ball.

A niche accounting firm with 45% cash flow and 1,500 owner hours sold for 5.6 million dollars on 2.6 million in revenue. That is the kind of result possible when a CPA firm owner gets intentional about the factors buyers care about most. In this episode, Brannon Poe sits down with Laurens Ball, a highly accomplished intermediary at Poe Group Advisors, to break down what really drives practice valuations in today's market. This is the latest episode in our Power of Focus series, where we explo...

People in this episode

Host: Brannon Poe

Guest: Laurens Ball

Topics covered

  • accounting
  • practice valuation
  • buyer interests
  • CPA firms
  • business strategy

Keywords

  • accounting firm
  • cash flow
  • owner hours
  • market valuation
  • business sale

Mentioned in this episode

Organizations: Poe Group Advisors

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