Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
About this episode
Chris Norton from Marriott Media Network discusses differentiating strategies in retail media and the importance of measurement.
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The hotel chain's senior VP of marketing capabilities and general manager also talks about Marriott's in-room media channel and why the hotelier is prioritizing measurement. Dig deeper: ~ Retail media's growth and the big platforms shaking up retail media trading ~ Uber's ad chief on becoming a "mindset media company" ~ The ANA's industry guidebook on how marketers should organize oversight of retail media ~ How travel brands are attracting Gen Z
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