Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
About this episode
Unilever CMO Leandro Barreto discusses the importance of creativity and awards for CMOs, along with insights on Dove's 'Real Beauty' campaign and its influence on other Unilever brands.
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.
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