About this episode

Claude Buttery returns to discuss the intersection of AI, authenticity, and advertising with Stew Redwine.

What does a coffee jingle, a museum forgery, a puppet, and AI have to do with podcast advertising? In this episode, Claude “Buttery” returns to Ad Infinitum — but this time, he has a body. Brought to life in puppet form by Brian Michael Jones, Claude joins Stew Redwine for a conversation about Folgers, forgery, AI, authenticity, and what actually makes creative work feel real. The episode starts with Folgers’ new “Best Part of Waking Up” campaign, which pairs the brand’s iconic sonic logo with real songs that already carry decades of emotional weight. From there, Stew and Claude unpack the bigger question facing advertising, podcasting, and creative work right now: If something sounds real, feels real, and lands emotionally… does it matter how it was made? Together they explore AI as a tool, the danger of outsourcing the actual thinking, why honesty matters more than the medium, and why the “signature” behind a piece of work still matters. Then they get back to what Ad Infinitum does best: breaking down real podcast ads. This week, Stew and Claude review and score ads from Aura Frames, Hims, Progressive, and Red Bull, using Audiolytics® to explore why some ads convert and others…

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