When the Helmets Come Off: Kraig T. Kitchin at CAO Summit 2025
About this episode
This episode features a discussion between Stew Redwine and Kraig T. Kitchin about insights and challenges in the audio advertising industry from the 2025 CAO Summit.
What happens when the helmets come off in audio advertising? At the 2025 Chief Audio Officer Summit, industry leaders gathered not to pitch, but to share—openly debating the toughest challenges in podcasting and audio. In this special episode, Stew Redwine sits down with Kraig T. Kitchin to unpack the insights, optimism, and candid conversations that defined this year’s CAO Summit at Terranea Resort. You’ll learn: Why vulnerability—not bravado—sparked the most valuable breakthroughs. How the industry is grappling with measurement across YouTube, audio platforms, and beyond. What radio’s history reveals about the future of podcasts in the age of video. How top creators are embracing their dual role as entertainers and salespeople. Where AI belongs in creative—and why care remains the human advantage. From oceanfront backdrops to locker-room honesty, this episode captures the rare environment where competitors become collaborators—and where audio’s future is written in real time. Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA , written & hosted by Stew Redwine , and sound designed by John Mattaliano , with audio…
People in this episode
Host: Stew Redwine
Guest: Kraig T. Kitchin
Topics covered
- audio advertising
- podcasting challenges
- industry insights
- measurement in audio
- AI in creativity
- collaboration in audio
Keywords
- audio advertising
- podcasting
- CAO Summit
- Kraig T. Kitchin
- Stew Redwine
- AI in audio
- measurement
- collaboration
Sponsors
Oxford Road
Mentioned in this episode
Organizations: CAO Summit
Places: Terranea Resort
More episodes of Ad Infinitum
- Ad Infinitum S4E02: Guaranteed Human with Rahul Sabnis on AI, Trust & the Future of Audio
- Ad Infinitum S4E01: Two Circles | Dallas Taylor on Podcasting, YouTube, and Creative Identity
- The Ruler & The Regent | The Audio Monarchy | The history of radio predicts the future of podcasting and audio advertising.
- Use The Force | Following Your Instincts for Audio Ads and All Things Creative with Michael Olson
- Human Hacks | Exploring Behavioral Science in Marketing with Richard Shotton | Transforming Audio Ads into Persuasive Brand Messaging
- This is My Real Voice | Authenticity in Audio Advertising with Morning Wire's Brandon Beville
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