Podcasting 2.0 - Episode 262: Podcleanse

About this episode

In this episode, Dave and Adam discuss podcast measurement and advertising with guest John Spurlock.

Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." Four exposure definitions ratified . JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a…

People in this episode

Hosts: Dave, Adam

Guest: John Spurlock

Topics covered

• podcasting
• measurement
• advertising
• data
• technology

Keywords

• podcasting
• measurement
• advertising
• AMP Task Force
• data collective

Mentioned in this episode

Organizations: Podcast Data Collective, op3.dev, Livewire.io

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