Podcasting 2.0 - Episode 262: Podcleanse
About this episode
In this episode, Dave and Adam discuss podcast measurement and advertising with guest John Spurlock.
Podcasting 2.0 June 5th 2026 Episode 262 - "Podcleanse" Dave and Adam are joined by John Spurlock and throw a big idea into the boardroom: The Podcast Data Collective Shownotes ----------------------------------------------------------------------------------------------------------------------------------------- John Spurlock - Guest The man behind op3.dev and Livewire.io - From the Great State of New Jersey! ----------------------------------------------------------------------------------------------------------------------------------------- 01 - THE IMPRESSION HEIST — AMP TASK FORCE RATIFIES 4 EXPOSURE DEFINITIONS, NO DISSENTING VOTES Podnews press release Jun 4: AMP Task Force Introduces Cross-Platform Alternative to the Podcast "Download" — "unified impression guidance for audio and video, advancing impression-based measurement as the medium's primary transaction currency." Four exposure definitions ratified . JS Jun 4 quote: "the AMP Task Force ratified a new framework with four exposure definitions, with no dissenting votes." Podcast Play: 30 seconds of content played, audio or video, once per user per session. Podcast Audience: The number of unique users who had a…
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