Economic effects of reducing consumption of unhealthy commodities with Damon Morris

Economic effects of reducing consumption of unhealthy commodities with Damon Morris

May 28, 2026 · 18 min · Season 4 · Episode 20

About this episode

Dr Elle Wadsworth interviews Dr Damon Morris about the economic effects of reducing unhealthy commodity consumption.

In this episode, Dr Elle Wadsworth talks to Dr Damon Morris, a Research Fellow in the Sheffield Addictions Research Group, School of Medicine and Population Health, at the University of Sheffield, UK. The interview covers Damon’s research article modelling the economic effects of reducing the consumption of unhealthy commodities. The drive to conduct this study [01:30] The economic outputs of interest to capture the net effects of the economy [03:00] What a simulation model is [04:10] An explanation of the commercial determinants of health input-output model [05:06] The unhealthy commodities used in this study [06:20] The key findings of the study [07:28] The difference between the off-trade and on-trade alcohol results [08:50] A summary of the key results [10:22] The break-even reallocation rate: the point at which the negative economic impacts of reduced spending are exactly offset by the positive impacts of increased spending on other products [10:55] The implications of the findings for policy makers [13:10] The generalisability of the findings to outside the UK [14:44] The missing pieces of the model [15:50] About Elle Wadsworth: Elle is an academic fellow with the Society…

People in this episode

Host: Dr Elle Wadsworth

Guest: Dr Damon Morris

Topics covered

Keywords

Mentioned in this episode

Organizations: Sheffield Addictions Research Group, University of Sheffield, Society for the Study of Addiction, University of Bath, The Loop

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