Big Pharma & 'The Enhanced Games'

Big Pharma & 'The Enhanced Games'

From AdMission by 9Podcasts

May 26, 2026 · 40 min

About this episode

The episode discusses Eli Lilly's campaign with Caitlin Clark, the launch of The Enhanced Games, and the Build Australia movement.

Eli Lilly teams up with Caitlin Clark for a campaign about 'starting how you can'; The Enhanced Games launch in Las Vegas, reframing doping from 'cheating' to optimisation; Build Australia launches as an optimistic, pro-growth national movement and new research suggests we’re speaking dramatically less than we used to. We watch:  Build Australia Eli Lilly See omnystudio.com/listener for privacy information.

Topics covered

  • pharmaceutical marketing
  • sports ethics
  • national movements
  • communication trends
  • doping in sports

Keywords

  • Eli Lilly
  • Caitlin Clark
  • The Enhanced Games
  • Build Australia
  • doping
  • Las Vegas
  • communication

Mentioned in this episode

Organizations: Eli Lilly, Build Australia

Places: Las Vegas

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