About this episode

The episode discusses how AI and neural networks are transforming healthcare advertising and the implications for pharma marketers.

At Marketecture Live, Brad Fox, SVP, Health Media, dentsuX, joins Josh Walsh, Co-Founder & CEO, BranchLab, and Zach Rodgers, Founder, Sensical, to explore how AI and neural networks are reshaping healthcare advertising. From the rise of AI-driven patient behavior to the decline of traditional targeting methods, the conversation dives into privacy-safe audience strategies, evolving patient journeys, and what the future holds for pharma marketers in an AI-first world. Takeaways AI is rapidly changing how patients search for and consume health information Healthcare advertising is shifting away from search, contextual, and retargeting Neural networks enable privacy-safe prediction of patient populations Audience targeting must be rebuilt using AI-driven models Patient journeys are complex and require more nuanced segmentation AI is making both patients and doctors more informed True one-to-one personalization remains limited due to regulation AI platforms may eventually monetize healthcare interactions Chapters 00:00 Introduction to healthcare, AI, and advertising 00:18 Overview of the panel and discussion focus 01:04 AI as a primary tool for health information 01:53 Surge in…

People in this episode

Host: Josh Walsh

Guests: Brad Fox, Zach Rodgers

Topics covered

• healthcare advertising
• AI in healthcare
• neural networks
• patient behavior
• audience targeting
• pharma marketing

Keywords

• AI
• neural networks
• healthcare advertising
• patient behavior
• audience targeting
• pharma marketing
• privacy-safe strategies
• personalization

Mentioned in this episode

Organizations: dentsuX, BranchLab, Sensical

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