About this episode

The episode discusses a test comparing the impact of adviser photos on lead generation for a mortgage broker's website.

We ran a test on a mortgage broker’s website, comparing a photo of an adviser vs leaving it out. Two identical web pages except one showed a mortgage adviser's photo and one didn’t. 50% of visitors saw the photo page and the other 50% didn’t, our software randomly assigned a page to each visitor.

People in this episode

Host: Alex Curtis

Topics covered

• lead generation
• financial services
• website testing
• adviser photos
• conversion rates

Keywords

• lead generation
• financial services
• mortgage broker
• website testing
• adviser photos

Mentioned in this episode

Organizations: mortgage broker

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