GET MORTGAGE LEADS USING CAPITAL LETTERS
About this episode
The episode discusses how using all capital letters in a mortgage broker's website headline significantly increased lead generation.
An experiment on a mortgage broker's website revealed that changing the main headline to ALL CAPS generated 59.82% more leads compared to a sentence case version. This formatting change effectively captured visitor attention and increased engagement, demonstrating that a simple, low-effort tweak can significantly improve conversion performance.
More episodes of Advisers Assemble - Lead Generation For Financial Services
- Getting Calls For Mortgage Advice From Google Ads - How Many Leads Can You Expect?
- Be Boring And Get More Mortgage Leads
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