Marketing Is Being Brave: Why Authentic Content Wins More Clients

About this episode

Wade Shields discusses the importance of authentic content in marketing and how it helps build trust with clients.

Advisor Talk is a podcast by Elite Consulting Partners focused on financial advisor transitions, recruiting and long-term growth strategy. Brian Lutz sits down with Wade Shields, Director of Marketing and Brand Strategy at Elite Consulting Partners, for a conversation about what separates advisors who build real trust from those who stay invisible. Wade draws on a decade of documentary and branded content work with companies like Google and Ernst and Young to explain brand forensics, why video outperforms every other format seven to one and what it actually means when he says marketing is being brave.

People in this episode

Host: Brian Lutz

Guest: Wade Shields

Topics covered

• marketing
• authentic content
• client trust
• brand strategy
• video marketing

Keywords

• marketing
• authentic content
• client trust
• video marketing
• brand strategy

Mentioned in this episode

Organizations: Elite Consulting Partners, Google, Ernst and Young

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