About this episode

The episode features a conversation with Sarah Dams and Tiffany Sondergaard, marking the host's final episode and reflecting on the journey of the podcast.

Welcome back to AdYack. Today’s episode is a special one. Not only because I’m joined by two absolute powerhouses in the Lehigh Valley advertising and PR world — Sarah Dams of Sarott Design and Tiffany Sondergaard of TS Brand Elevation — but because this also marks my final episode as host of AdYack. And honestly, it feels fitting that Sarah is here for this conversation. It was during her presidency of the Greater Lehigh Valley Ad Club back in 2020 that I asked her if I could step into the hosting role. Neither of us could’ve imagined then what the next five years would become — the conversations, the laughter, the creativity, the stories, and the incredible people this podcast would connect me with along the way. This episode really captures everything AdYack has always been about. We cover creativity, public relations, client stories, navigating rejection, the changing landscape of communication, and what it actually takes to build meaningful work and meaningful relationships in this industry. It’s smart, honest, energetic, and a whole lot of fun. Before we jump in, I just want to say what a privilege it has been to host this show for the past five years. I’m deeply grateful…

People in this episode

Guests: Sarah Dams, Tiffany Sondergaard

Topics covered

• creativity
• public relations
• client stories
• navigating rejection
• communication
• meaningful work
• relationships

Mentioned in this episode

Organizations: Sarott Design, TS Brand Elevation, Greater Lehigh Valley Ad Club

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