AM to C-Suite EP3: Navigating the Path to CMO: Insights from Michael Cole
About this episode
Dustin Howes interviews Michael Cole about the transition from affiliate manager to CMO and the skills needed for leadership roles.
In this episode of Affiliate Nerd Out (AM to C-Suite Edition), host Dustin Howes welcomes Michael Cole, CMO of Everflow, to discuss how affiliate marketers can grow from affiliate manager to executive leadership. Michael shares how he got started in affiliate marketing, why many affiliate managers hit a career plateau, and how skills like partner relationship management, fraud prevention, and strategic communication translate into leadership roles. He also explains why affiliate marketing is...
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