The great rise of industrial Mezcal

The great rise of industrial Mezcal

July 9, 2026 · 30 min · Episode 155

About this episode

The episode discusses the significant increase in industrial Mezcal sales and features a conversation with Marissa Paragano and Linda Sullivan.

I recorded a few weeks ago an episode with Marissa Paragano in which we talked about the 2025 numbers from Comercam. But we got so distracted by overall sales that I forgot to highlight this one very important fact: plain, old Mezcal (in other words, the stuff that can be made industrially) has doubled in one year. Marissa was too busy with her weekly YouTube show, “The TequiLadies,” so Linda Sullivan got tagged in for the conversation!

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