Ep 156 – Zack Rosenberg, Qortex – What Your Audience Watches Reveals More Than What They Search
About this episode
Zack Rosenberg discusses the insights gained from video content consumption and its implications for marketing and advertising strategies.
Featuring: Zack Rosenberg, Qortex In episode 156, I sit down with Zack Rosenberg, founder and CEO of Cortex, a video intelligence company decoding the connection between what people watch and what they actually buy. We get into how Zack discovered that buying intent shows up in the content people watch long before it ever reaches a search bar, why nearly 90% of video content is miscategorized, and why he's betting on "data-supported" creative over blind data-driven formulas. We also talk about what AI means for ad production costs, the future of agency workforces, and why smaller shops now have a real shot at business that used to belong exclusively to the hold-cos. If you've ever wondered whether your audience is telling you something your gut instincts haven't caught up to yet, this conversation will change how you think about targeting, creative, and where your next best client might already be looking. Key Bytes • Nike ads perform four times better in cooking content than in basketball content — proof that buying intent rarely follows the obvious audience. • Nearly 90% of video content is miscategorized, which means most "data-driven" targeting is built on garbage. • Buying…
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