About this episode

Kasey Connors discusses digital relevance in an AI-driven world with Richard MackCoy, focusing on evolving search behaviors and their impact on independent insurance agents.

On this episode of Agency Nation Radio, Kasey Connors, executive director of the Big “I” Agents Council for Technology (ACT), dives into one of the most important themes from the 2026 Tech Trends Report: digital relevance in an artificial intelligence (AI)-driven world. Joined by Richard MackCoy of Experience.com, the conversation explores how search behavior is rapidly evolving—from traditional Google queries to conversational, AI-powered recommendations—and what that means for independent insurance agents trying to stay visible online. “Right now, the conversation totally changes and agents have the ability to be surfaced in those results based on their structured data,” Mackoy says. “It’s not just the same top three people hitting the top of Google anymore. AI is looking at all of those data points” Agency Nation Radio is where insurance professionals turn on the mic to share unscripted stories about leadership, technology, marketing, success, and failure—stories that helped shape their careers. From Main Street USA to the pages of Independent Agent magazine, these are the stories insurance professionals want to hear.

People in this episode

Host: Kasey Connors

Guest: Richard MackCoy

Topics covered

• AI
• digital relevance
• insurance agents
• search behavior
• technology trends

Keywords

• AI
• digital relevance
• insurance
• search behavior
• technology

Mentioned in this episode

Organizations: Big “I” Agents Council for Technology, Experience.com

Books & works: 2026 Tech Trends Report

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