How Orium’s AI Playbook Turned Complexity into 5x Growth

About this episode

Jason Cottrell discusses how Orium's approach to AI led to significant growth for enterprises by focusing on composable solutions.

Most enterprise AI talk sounds great in theory—until you try to make it work across 40 disconnected systems. Jason Cottrell says that’s exactly where the real wins are hiding. As CEO of Orium (and the new president of the MACH Alliance), Jason has seen what happens when companies stop chasing one big AI solution and start stacking small, composable ones. The result? For one retailer, a 9-month transformation that led to 5x digital growth—and a repeatable roadmap any enterprise can follow. In this episode, Jason and Wade unpack why “many agents, many jobs” beats the mythical all-knowing AI, how interoperability is quietly rewriting retail, and the cultural shifts that make automation actually stick.

People in this episode

Host: Wade Foster

Guest: Jason Cottrell

Topics covered

• AI implementation
• digital growth
• enterprise solutions
• automation
• interoperability

Keywords

• AI playbook
• digital transformation
• composable systems
• enterprise AI
• retail automation

Mentioned in this episode

Organizations: Orium, MACH Alliance

Places: retailer

More episodes of Agents of Scale

• Lovable's Ryan Meadows on the New GTM Playbook · June 11, 2026 · 43 min
• Eric Ries on Vibe Coding and Building Incorruptible Companies · June 1, 2026 · 57 min
• Guru's Rick Nucci on Building AI Your Team Can Trust · May 21, 2026 · 47 min
• How Wistia started shipping nearly 10x feature releases per year · March 19, 2026 · 38 min
• Why "Get With the Program" Doesn't Work—Claire Vo on AI That Actually Sticks · March 12, 2026 · 51 min
• A Very Different CFO: How Carlos Olea Launched AI Transformation at Howard Hughes · March 5, 2026 · 37 min