392: Sophia Kianni, CEO of Phia, on Scaling to 1.4 Million Users Through Feedback, Experimentation, and AI-Driven Efficiency

392: Sophia Kianni, CEO of Phia, on Scaling to 1.4 Million Users Through Feedback, Experimentation, and AI-Driven Efficiency

From AI and the Future of Work: Artificial Intelligence in the Workplace, Business, Ethics, HR, and IT for AI Enthusiasts, Leaders and Academics by Dan Turchin

June 8, 2026 · 24 min · Season 7 · Episode 392

About this episode

Sophia Kianni discusses her journey as the CEO of Phia and the strategies that helped scale the company to 1.4 million users.

Send us Fan Mail Sophia Kianni is the co-founder and CEO of Phia, an AI shopping agent with more than 1.4 million users that has raised over $43 million from an investor list that includes Kris Jenner, Sara Blakely, and Hailey Bieber. Sophia and her co-founder built the company out of their Stanford dorm room on a single thesis: in the future, every consumer will have a personal AI shopping assistant. Sophia is also the co-host of The Burnouts, a podcast with more than 600,000 followers and o...

People in this episode

Host: Dan Turchin

Guest: Sophia Kianni

Topics covered

  • AI
  • entrepreneurship
  • user feedback
  • scaling business
  • efficiency

Keywords

  • AI shopping agent
  • user feedback
  • business scaling
  • entrepreneurship
  • personal assistant

Mentioned in this episode

Organizations: Phia

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