AI Engine Optimization: Insights from HubSpot's Neri Bluman
From AI Chat: AI News & Artificial Intelligence by Jaeden Schafer
April 29, 2026 · 35 min
About this episode
Neri Bluman discusses the shift from traditional SEO to AI engine optimization and its implications for brands.
In this episode, we explore the transformative impact of AI engine optimization on how brands engage with consumers. Neri Bluman shares insights on the evolution from traditional SEO to Answer Engine Optimization and the pressing need for businesses to adapt to this new landscape. Get the top 80+ AI Models for $8.99 at AI Box: https://aibox.ai How I Grow and Scale My Business with AI: https://www.skool.com/aihustle Neri Bluman: https://es.linkedin.com/in/neribluman Hubspot: https://www.hubspot.com/home-d Watch on YouTube: https://youtu.be/v3hDZicUi44 Chapters 00:00 Introduction to AI Engine Optimization 02:22 The Evolution of Search and AI 05:10 Foundations of Answer Engine Optimization 07:51 Collaboration with HubSpot 10:38 The Future of AEO and HubSpot Integration 13:16 Expanding Access to AEO Tools 15:57 Understanding Different AI Models 18:31 Strategies for Improving AI Visibility 21:03 The Role of Automation in Marketing 23:55 Final Thoughts and Advice
People in this episode
Host: Jaeden Schafer
Guest: Neri Bluman
Topics covered
- AI engine optimization
- Answer Engine Optimization
- SEO evolution
- consumer engagement
- AI models
- marketing automation
Keywords
- AI engine optimization
- Answer Engine Optimization
- SEO
- consumer engagement
- AI models
- marketing automation
Sponsors
AI Box
Mentioned in this episode
Organizations: HubSpot, Skool
Products: AI Box
Places: YouTube
More episodes of AI Chat: AI News & Artificial Intelligence
- Lovable HIts $500M in ARR, Apple Announces AI Siri · June 9, 2026 · 21 min
- S&P 500 Rules Block SpaceX, OpenAI and Anthropic IPO's · June 5, 2026 · 13 min
- Alphabet Needs $80 Billion to Fund AI Expansion · June 2, 2026 · 12 min
- Anthropic's IPO Announcement and Nvidia's Cosmos 3 Model · June 1, 2026 · 14 min
- Anthropic Surpasses OpenAI with $965B Valuation · May 29, 2026 · 16 min
- AI Applied: Understanding AI's ROI · May 28, 2026 · 14 min
Explore listener stats, chart rankings, contacts and more on the AI Chat: AI News & Artificial Intelligence podcast page.