The Top AI Tool Marketers Rarely Use (That I Use Weekly)
From AI-Driven Marketer: Master Practical AI Marketing Skills by Dan Sanchez
April 3, 2026 · 19 min
About this episode
Dan Sanchez discusses the underutilization of Deep Research in AI marketing and how to effectively leverage it.
In this AI marketing podcast episode, Dan Sanchez breaks down why Deep Research is one of the most underused AI capabilities available to marketers today. He walks through how he uses it inside ChatGPT and Gemini, explains the difference between simple web search and true research workflows, and shows how detailed prompts can uncover sharper audience insights. He also shares how he turns Deep Research outputs into reusable marketing assets by storing reports in Google Drive and using them to improve copy, messaging, and strategic decisions. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Dan’s audience deep research guide - https://danchez.com/audience Timestamps 00:00 - Why Deep Research is still one of the most underused AI tools for marketers 01:20 - Where to find Deep Research inside ChatGPT, projects, and Gemini 02:25 - The difference between quick web search and true deep research workflows 04:14 - The first move Dan makes with a new company: audience and brand research reports 05:40 - Why better Deep Research starts with clearer, more de
People in this episode
Host: Dan Sanchez
Topics covered
- AI marketing
- Deep Research
- audience insights
- ChatGPT
- marketing strategies
Keywords
- AI tools
- marketing
- Deep Research
- ChatGPT
- audience insights
- marketing assets
- strategic decisions
Mentioned in this episode
Organizations: Google Drive
Products: Deep Research, ChatGPT, Gemini, Tella, High Level, Zencastr, n8n
Books & works: Dan’s audience deep research guide
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