Your Prospects Aren't Googling Anymore - Scrunch's Kevin White on the AI Visibility Crisis

About this episode

Kevin White discusses the AI visibility crisis and how brands can improve their presence in AI search results.

Your prospects stopped Googling. They're asking ChatGPT which CRM to buy, asking Perplexity which marketing automation platform solves their problem, asking Gemini to compare your category - and AI is recommending your competitors, not you. This isn't a "future of search" problem. This is a pipeline problem. Right now. Kevin White, Head of Marketing at Scrunch (and formerly leading growth at Twilio Segment, Retool, and Common Room), saw this crisis coming and built the measurement infrastructure to fix it. His clients are seeing 100% to 260% visibility gains in AI search in just 60 days - and tracking customers who convert specifically because they appeared in ChatGPT answers. In this episode, Kevin deconstructs the "Citation Economy" - why chasing Reddit mentions is a trap, which citation sources actually drive AI recommendations in your vertical, and the exact workflow his team uses to go from "invisible in AI" to "recommended by LLMs" in under two months. You'll learn the diagnostic every Revenue Leader should run Monday morning to find out if your brand exists when prospects ask AI for solutions. You'll discover why the "long, long tail" of AI search (20+ word prompts vs. 5-7…

People in this episode

Host: Mike Allton

Guest: Kevin White

Topics covered

• AI visibility crisis
• CRM recommendations
• marketing automation
• Citation Economy
• AI search
• content strategy

Keywords

• AI search
• visibility gains
• Citation Economy
• intent-driven content
• LLM recommendations
• marketing strategy

Mentioned in this episode

Organizations: Scrunch, Twilio Segment, Retool, Common Room

Products: ChatGPT, Perplexity, Gemini

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