Your Customer Data Has No Owner

About this episode

Ralph Jovine and Chris Douglas discuss the structural issues that hinder personalization efforts in AI, focusing on data ownership and governance.

Most personalization efforts fail long before AI becomes the problem. It fails in quieter ways. A missing identity. A disconnected signal. A decision no one owns. In this conversation, Ralph Jovine and Chris Douglas unpack why most personalization efforts stall long before AI becomes the problem. The issue is structural. Data ownership is unclear. Governance is inconsistent. Signals don’t connect across the journey. They get into what actually needs to be in place for personalization to work ...

People in this episode

Guests: Ralph Jovine, Chris Douglas

Topics covered

• personalization
• data ownership
• AI challenges
• data governance
• customer experience

Keywords

• personalization
• AI
• data ownership
• governance
• customer data
• signals
• identity

Mentioned in this episode

Organizations: World Wide Technology

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