Digital Strategy and Artist Branding in the Streaming Era with Tim Reynolds
About this episode
Tim Hunze interviews Tim Reynolds about digital marketing strategies for artists in the streaming era.
In this episode, Tim Hunze sits down with Tim Reynolds, VP of Digital Marketing at Big Machine Label Group, to unpack how artists can build their brands and connect with fans in today’s fast-changing digital landscape. Tim breaks down the pillars of digital marketing, how campaigns are built from the ground up, and the evolving relationship between labels, platforms, and fans. He shares stories from his work with artists like Riley Green and gives practical advice for artists who struggle with content creation, social strategy, and burnout. From understanding engagement metrics to finding your first 1,000 fans, this episode is a goldmine for anyone trying to grow their presence in music’s digital age.
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