Survey This
About this episode
Alan Weiss discusses the prevalence and effectiveness of customer surveys in various industries and their implications for service quality.
SHOW NOTES: Have you noticed the increase in surveys from hotels, airlines, online retailers, and even medical practices? These are usually accompanied by requests for ratings on the internet. This is related to "calls being recorded for quality purposes." If anyone really listened to the calls, we'd have a lot better services. Even restrooms have a computer screen asking how clean the place was. I really don't want to touch it with my finger. Why not take care of my service problems while I'm experiencing them, not asking about how bad they've been after the fact? I think many of these are a pretense for actually caring. They try to cheaply overcome the unhappiness of customers with a false promise to improve, when they are actually just a vent for unhappiness with no obligation to improve. Executives have "executive assistants" so that they don't have to personally respond to calls and emails, even though they claim to lead "customer-driven" operations. I love the representatives who tell you, "You'll receive a survey after this call, and I'd appreciate your giving me a strong rating." You'll always receive one of these after every Uber trip, along with the tip suggestion. I'm…
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