About this episode

Brooke Elder discusses building a custom automation tool with Claude to replace Zapier and improve business efficiency.

You know that feeling. You're paying for Zapier every month, something quietly breaks, and an automation you forgot you even had just stops working. You poke around, you can't figure out why, and you start wondering if you need to hire someone just to keep the duct tape together. Every entrepreneur Brooke talks to has the same love-hate relationship with it. Sound familiar? In this episode, Brooke walks you through Relay: her own version of Zapier, built with Claude. She shows the exact automation that gives her Inner Circle members access inside Heartbeat the moment a tag drops in Ontraport, then opens the hood on how you can build the same kind of thing for your own business. Two programs talking to each other and doing a task, without the per-zap pricing and the mystery breakages. The best part? Because it runs straight through the API, she can actually do more than Zapier ever let her. You'll hear how the Relay kit reads every Zap you already have and rebuilds it for you, how to get Claude to walk you through any setup step by step (even the scary API bits), and the real game changer: Claude watching your automations and fixing the errors before they ever shut you down. By…

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