My Pricing Recipe (And Why It's Not a Formula)
About this episode
In this episode, Taylor Slango discusses her unique approach to pricing, emphasizing that it is a recipe rather than a formula, and outlines the key ingredients involved.
Pricing isn't a perfect calculation. There's no template that says "if you sell a course with five modules, charge $97." Instead, pricing is a recipe — and today I'm walking you through the five ingredients I use every single time. In this episode I'm breaking down customer value perception, your lived experience and expertise, demand and capacity, high-end vs. DIY buyers, and the most important piece: what feels like an aligned energetic exchange. This is how I price everything — and why I've lowered prices just as often as I've raised them. Key Takeaways: The 5 ingredients in my pricing recipe (and why it's different every time) Customer value perception: what are you giving them back? (Time, energy, clarity, financial ROI) How your lived experience and investments get infused into everything you price The role of demand and capacity in pricing decisions High-end buyers vs. DIY buyers (and why both are valid markets) What feels like a good deal for both of us — the energetic exchange that matters most Why Southwest doesn't put first class seats on BOGO (and what that teaches us about holding your price) Scaling to multiple 6-figures? Apply for the CEO Mastermind here…
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