About this episode

The episode discusses the shift from traditional SEO to AI search technologies and their implications for dental and medical practices.

Host Shane McElroy reconnects with longtime friend and former BioHorizons colleague Michael Notbohm—now CEO and founder of Askable (askable.dev)—to break down how AI search on ChatGPT, Claude, and Perplexity is replacing traditional Google SEO, and what dental and medical practices must do now to stay visible. They cover Michael’s ”credit score” framework for AI visibility, why early adopters win their local market, and where agentic AI is taking dentistry next.

More episodes of ALL IN Practice Growth Podcast

• DC Periodontist - Dr. Armin Abron | Episode 115 · July 9, 2026 · 36 min
• The Questions Men Are Too Afraid To Ask, with Denver Plastic Surgeon Dr. Eric Barker · June 24, 2026 · 57 min

Explore listener stats, chart rankings, contacts and more on the ALL IN Practice Growth Podcast podcast page.