Gary Payton Pulled Up MAFIA Style on Berner Over His Weed Strain

About this episode

Berner discusses his journey as a cannabis entrepreneur and the challenges he faced in building his brand.

The first cannabis executive to grace the cover of Forbes pulls up on ALL THE SMOKE. Berner is impossible to put in a box: rapper, entrepreneur, and one of the most innovative minds in the game. From building Cookies with $19k from his mother's inheritance to battling cancer to his next chapter in film, he's always moving. Hear how he spent over $20 million in legal fees fighting for his brand, why he turned down Diddy trying to buy into Cookies, and what's next. This one will have you ready to get up and build something. See omnystudio.com/listener for privacy information.

People in this episode

Guest: Berner

Topics covered

• cannabis
• entrepreneurship
• music
• innovation
• business

Keywords

• Cookies
• Diddy
• Forbes
• legal fees
• cancer

Mentioned in this episode

Products: Cookies

More episodes of All The Smoke

• CJ Miles: He Played 17 Years in the NBA. Now He's the One Telling the Stories. · June 11, 2026 · 40 min
• MLB Legend Chase Utley: Old School Baseball, Joining Dodgers Front Office, Untold Phillies Stories · June 10, 2026 · 1h 3m
• The Spurs Ain't Dead, KAT Is Tormenting Wemby & Why the Knicks Need an Enforcer · June 10, 2026 · 19 min
• He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years · June 4, 2026 · 51 min
• How Matt Barnes Ended Up in Lifetime's SPICY New Movie With Erica Campbell · June 3, 2026 · 30 min
• UNTOLD 2003 Spurs Title Story, Chet’s Collapse & NBA Finals Prediction with Stak · June 2, 2026 · 19 min